Lush has unveiled a new pop-up at its Lush Studio in Soho, London, to celebrate its new Barbie collection.
Open for six weeks, the space has been inspired by the doll’s iconic dreamhouse with a pink lounge, kitchen and shower.
The retailer is also giving away free pink drinks to shoppers to promote its 11-piece collection designed with Barbie’s signature pink hue in partnership with Mattel.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The pop-up is open during the week and runs until 21 September.
Creative concepts director Melody Morton said: “We are thrilled to collaborate with an icon like Barbie™, who embodies the spirit of breaking barriers and embracing one’s true self.
“The Barbie™ x Lush Collection is a manifestation of this philosophy, designed to be cherished by everyone seeking to harness the power of pink.”
Lush’s collaboration with Mattel is one of more than 100 partnerships between the toy giant and retailers to celebrate the release of highly anticipated Barbie Movie.
Click here to sign up to Retail Gazette‘s free daily email newsletter