The brand’s first property, Dao by Dorsett West London, is located a five-minute walk from Shepherd’s Bush underground station and Westfield London shopping centre in White City. The property will comprise 74 apartments with a kitchenette, living and dining space and en-suite bathroom, along with an “entertainment space”, restaurant and café.
The site first opened in 1910 as Shepherd’s Bush Cinematograph Theatre and the property plans to continue the building’s connection with the local community by championing the local area and encouraging guests to explore the activities and culture in the vicinity.
The brand also states that its aparthotel features solar panels on the roof for energy efficiency.
Dorsett Hospitality International president Winnie Chiu commented:
“The world has changed incredibly quickly in the last two years of the pandemic but it has also reaffirmed the value of connection. The Dao by Dorsett experience will be tailored from arrival, offering a new way to travel which is intrinsically linked to the local community and the flexibility to custom-fit each stay. Being able to provide a longer-stay option with thoughtful services and amenities will enable our guests to get the most out of their time reconnecting with friends and loved ones as travel resumes.”
To celebrate the opening of the first property, guests benefit from 15 per cent off flexible rates and 20 per cent off non-refundable rates when booking a stay at Dao by Dorsett West London by May 31.
The Dao by Dorsett brand joins the company’s portfolio of brands which include Dorsett Hotels, Silka, and d.Collection.