London launches new £7m campaign to revive hospitality | News

Newly re-elected London mayor, Sadiq Khan, has introduced plans for the most important home tourism campaign the capital has ever seen.

The plans are designed to assist the economic system get again on its ft as Covid-19 restrictions are eased.

In a speech this morning, Khan confirmed an instantaneous precedence would be the new ‘Let’s Do London’ campaign, which is being created in partnership with town’s hospitality, tradition and retail industries.

The flagship campaign to encourage Londoners and guests again into central London will embrace a programme of one-off particular occasions created in partnership with London’s best-known cultural establishments and tourism points of interest.

It will kick off later this month with the capital’s well-known cooks, foodies and hospitality venues coming collectively to promote and have a good time London’s world-class meals provide.

There shall be new thrilling public artwork installations to entice folks again into London from this month.

David Hockney, one of many UK’s most influential dwelling artists, has redesigned TfL’s iconic roundel ‘Hockney Circus’ in a particular paintings as a part of a takeover of Piccadilly Circus Station, beginning in the present day.

Turning central London into an enormous out of doors artwork gallery, award successful London designer Yinka Ilori is main on ‘Asphalt Art,’ a collection of main new momentary streetscape commissions in central London and the City of London, in partnership with the London Design Festival and Bloomberg Philanthropies’ Asphalt Art Initiative.

The autumn will welcome again main artistic festivals, equivalent to London Fashion Week, Frieze London, the London Design Festival and the sixty fifth BFI London Film Festival, earlier than the return of main occasions and points of interest over the winter.

There shall be additional thrilling bulletins throughout the 12 months to showcase London’s world class nightlife, cultural points of interest and hospitality companies in addition to town’s grassroots venues and the way artistic freelancers, artists and performers shall be on the coronary heart of the programme because it continues to develop.

The mayor has allotted £6 million to straight assist the new campaign, as well as to trade contributing over £1 million in funding and value-in-kind.

Khan mentioned: “It’s an honour to have been re-elected with an enormous mandate as Mayor of town I really like – the best metropolis on the planet.

“This is the most important home tourism campaign London has ever seen to champion our companies, cultural establishments and points of interest which have suffered a lot in the course of the pandemic.

“This is about getting the message out to Londoners and folks throughout the nation that our capital stands prepared to entertain, encourage and enthral as soon as once more.”

Image: PA Images/Alamy Stock Photo


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