The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.
Kate Chapman, Head of Sustainability at LME, says: “The Salvation Army did an absolutely fantastic job at this year’s TCS London Marathon collecting a record 18.9 tonnes of clothing from the start.”
“They were organised and with their enthusiastic team of helpers ensured that all the unwanted clothing from participants was collected quickly. We are looking forward to working with SATCoL on many of our future events.”
The Salvation Army team will continue with the clothing collections at the following events this year:
• Ford RideLondon on Sunday 26th May
• The Big Half on 1st September
• The Vitality London 10,000 on 22nd September
• The Royal Parks Half on 13th October
https://retailtechinnovationhub.com/home/2024/5/12/london-marathon-events-and-the-salvation-army-hail-record-breaking-clothing-and-sustainability-initiative
