Ed Sheeran’s Notting Hill bar in West London is yet to turn a profit after slipping £204,000 into the red last year following financial hit it took during the Covid pandemic
Ed Sheeran’s Notting Hill bar in West London is yet to turn a profit after slipping over £200,000 into the red last year following the financial hit it took during the Covid-19 pandemic.
The balance sheet for the company owned by Sheeran, 31, which he set up in 2018, discloses net current liabilities of £861,000 as at December 2021.
Newly filed accounts reveal That Dive Bar Portobello, through which the pop superstar from Suffolk runs the business, went down by £204,000 in 2021.
In the red: Ed Sheeran’s Notting Hill bar in West London is yet to turn a profit after slipping £204,000 into the red last year following the financial hit it took during the Covid-19 pandemic
After accounting for assets at £120,000 the business was left with a £768,000 deficit.
Sheeran said last year that Bertie Blossoms had struggled to survive in the pandemic. ‘Unless you’re Gordon Ramsay and you have loads of restaurants, it’s very difficult.’
Last year the business signed up to Deliveroo where the cost of wine was cut in half.
The restaurant – named in honour of Sheeran’s wife Cherry Seaborn – only opened in September 2019.
Ploughing on: The balance sheet for the company owned by Sheeran, 31, which he set up in 2018, discloses net current liabilities of £861,000 as at December 2021
But The Shape of You singer, 30 was forced to shut the restaurant last March due to the pandemic.
It comes after Sheeran – who is worth £170million – refused to furlough his ten staff at the restaurant, instead paying their wages out of his own pocket.
The eatery – whose celebrity customers include Peter Crouch and Abbey Clancy – is now offering cut-price alcohol with its takeaway deliveries.
A advertisement read: ‘Fifty per cent off all white wine this week. Make lockdown a little easier and order some wine off us delivered straight to your door with Deliveroo! Enjoy!’
Sheeran’s three-course, eat-at-home, dinners cost up to £26.50 per head and its main courses include pasta with vodka sauce.
Boozy: Mr Sheeran has around 10 staff running the bar and kitchen at Bertie Blossoms. In April 2020 it was reported they were not going to be put on furlough
The restaurant’s Instagram was updated three days ago with a post reading: ‘We’re on Deliveroo. Now delivering Tues to Fri: 5pm-9pm and Saturday: 12pm-9pm.’
It included its full takeaway menu and added: ‘Try this gorgeous grilled chicken on a couscous salad or plenty of other delicious treats on the menu.
‘We are also serving a variety of alcoholic and non alcoholic beverages. Go to the deliveroo app to order now ‘
It comes not long after Ed returned to his old high school to hand out prizes to pupils where he made a speech during an awards evening.
Last week, the singer-songwriter urged students to ‘do what you love doing and to work hard at school because it gives you such good routines for the future’.
‘Star struck’: Ed Sheeran returned to his old high school, Thomas Mills High School, to hand out prizes to pupils during an awards evening in Framlingham, Suffolk on Thursday evening
Sheeran, donning a white t-shirt and black jeans, made his surprise appearance on Thursday night at an annual awards evening to recognise ‘commitment to learning’ at Thomas Mills High School in Framlingham, Suffolk.
He famously grew up in the town and now lives on a rambling estate, nicknamed Sheeranville by locals, in a village a few miles away.
Thomas Mills headteacher Philip Hurst described Sheeran’s visit as ‘so special’.
Sheeran was also given a tour of his school and was ‘delighted’ to meet some of his old teachers.
Celebratory: Sheeran, donning a white t-shirt and black jeans, made his surprise appearance on Thursday night at an annual awards evening to recognise ‘commitment to learning’ (pictured with a student)
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