Apple opens refurbished Apple White City store in London, England

Apple opens refurbished Apple White City store in London, England

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Apple has reopened its store in Westfield London, a large shopping centre in White City, west London, England, following a major refurbishments, which as seen the introduction of a dedicated Apple Pickup area, granite floor and limestone walls, a 21ft high triple glazed glass frontage, and more.

Opened on Thursday, Apple White City “has been reimagined from the ground up,” offering live Today at Apple session, an expansive shopping area and “an amazing space for our team members to connect with the local community just in time for holiday,” said Wendy Beckman, Apple’s senior director of retail in Europe in a statement to the Evening Standard.

Taking to Instagram on Thursday, Deirdre O’Brien, Apple’s senior vice president of Retail + People, shared images from the store’s grand reopening, saying “Apple White City team is ready to help[…]”.

The all-new Apple White City opened today in London! The team’s connection to the local community is special and one of the things we do best. Whether you’re shopping for yourself, looking for the perfect gift, want to learn more about or repair your Apple devices, our amazing Apple White City team is ready to help from their new home. Sending thanks to everyone who made today such a special opening!

Apple had temporary relocated to a nearby retail unit in the Westfield London mall during the refurbishment, with the temporary location now closed as the refurnished main store has opened.

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