Carhartt WIP Celebrates Female London Creatives in Its FW22 Womenswear Collection

Off the heels of its celebration of New York’s “mom and pop” businesses, Carhartt WIP is already readying its latest campaign. This time around, the streetwear brand has tapped North London-born photographer Elena Cremona to deliver a campaign that shines a light on both Carhartt WIP’s AW22 womenswear collection and the ladies involved.

The campaign uses North London’s iconic building facades as a backdrop, giving way to an array of the heritage workwear brand’s silhouettes. Included, we see bib overalls, pants, hoodies, bomber jackets, sweats and an array of accessories, each bearing a relaxed form, ideal for the autumnal and winter months.

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