Too Good To Go on the rise in London, as demand for the surplus food app soars nationwide amidst cost of living crisis

The world’s largest food saving app, Too Good To Go, has reported a surge in demand amidst the cost of living crisis.

In the UK from March to July 2022, Too Good To Go has seen more than 30% increase in the number of registered users saving food on the app, when compared to the period between December 2021 – February 2022 (pre-inflation).

Since March 2022, the app has also seen a continuous increase in the number of new users who save their first Magic Bag within their first 30 days using the app. This figure is now at an all-time high for the company, suggesting new users coming to the app are more motivated to start saving food than ever before.

Alongside a change in usage from consumers on the app, Too Good To Go has also seen an influx in new stores across London sign up to the food waste fighting platform lately, including some of the city’s best dining spots.

Alongside the nation’s most popular food chains like Starbucks, Greggs, Upper Crust, Pret, LEON and Wasabi, popular food businesses now live on the app in London include:

The Watch House – Save Magic Bags in the morning or afternoon filled with freshly made sustenance-to-go from the breakfast, lunch or bakery selection of this modern coffee house with sites across London.

Pavilion Bakery – This East London bakery hotspot is partnered with Too Good To Go in its Brick Lane, Broadway Market and Victoria Park locations for users to save its delicious bakes, including bread, cake or pastries, from going to waste.
Rococo Chocolates – Rescue artisanal chocolate including bars, fudge or truffles, all crafted by expert chocolatiers.

Candy Kittens – Save jars or packs of vegan or vegetarian gourmet sweets from the famous brand.

EL&N – Rescue a premium bag of luxury grab and go items, including delicious sweet treats like pastries, cakes or brownies or sometimes bagels, focaccia or sandwiches, from the iconic, self-proclaimed most Instagrammable cafe in the world.

Bao Yum – Save delicious, modern, and handmade bao buns for dinner or try their special breakfast Magic Bags for a tasty fusion of English breakfast and bao.

Eat 17 – Rescue a selection of grocery items from this independent store. Magic Bags are available from all Eat 17 sites, including Hammersmith.
Co-founder of Too Good To Go, Jamie Crummie said, “Alongside helping our planet, we know that tackling food waste can be a real help in coping with rising food costs at the moment. I’m proud to see our app helping more Londoners to access all types of delicious food from some of the city’s favourite foodie spots for an affordable price, in a way that does right by our planet too.”

Leading the food waste movement, Too Good To Go lets people buy surplus food and drink from restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste. Consumers can simply download the free Too Good To Go app and search for their nearby store with unsold food. They then purchase a Magic Bag’ at a fraction of the original retail price, collect it at an allotted time and enjoy it.

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