Nothing riles Jordan Perata like a bag of bananas. “This is a fruit that has been perfectly designed to be able to live on its own in its little bunch — and they go and put it in a plastic bag?” she says. “That doesn’t make any sense to me.”
Much of the modern supermarket experience appears illogical to Perata, who is on a mission to wean shoppers off their packaging addiction. There is no Tetra Pak or cling film in sight at Kilo, her shop in Holloway, north London. Instead, food at this zero-waste supermarket is bought in bulk and customers are asked to fill their own containers.
At first glance it looks a little like a pick-and-mix shop — rows of dispensers line