The ATP and WTA have teamed up to launch a joint mobile app that enables fans to keep up with official scores and results across the men’s and women’s tours all in one place.
Similar to our fans all over the world, we as professional athletes are often on the go. This new joint app will help all of us keep up with the latest tennis news and scores in a much easier way. I’m excited to share this with the fans so they can follow all the action throughout the season. Paula Badosa
Fans will welcome the news that ATP WTA Live, once again, provides an all-in-one mobile app featuring real-time updates, scores and stats, as well as behind-the-scenes content from across the ATP and WTA universe.
The new app, which is fully customisable, enables fans to keep up with official scores and results across both tours, all in one place, around their favourite players, providing up-to-the-minute breaking news, results and movements in the official rankings.
Plus, an integrated library of the latest and greatest behind-the-scenes content will mean fans won’t miss a beat of what’s going on beyond the court.
The app marks the latest in a series of strategic collaborations to unify the fan experience and story-telling across the tours and the launch comes at a time of high demand for a unified fan experience, with a growing contingent of tennis fans signalling their support for both tours.
The focus on delivering a premium mobile-first experience reflects an acceleration toward on-the-go consumption of tennis, with over 60% of web traffic on ATP and WTA channels coming from mobile users, a figure that has more than doubled over the past decade.
Starting on Wednesday, ATP WTA Live will replace both tours’ existing apps and is available to download from Apple Store and Google Play by searching for ATP WTA Live.
“The ATP Tour and Hologic WTA Tour are part of the same narrative and share many of the same events,” aid Dan Ginger, SVP Brand and Marketing, ATP & WTA. “Our fans want to keep up with both.
“Launching one official app that brings everything from the tennis world under one roof is an important part of our strategy to serve fans more of what they want and need.
“We’re thrilled to see this exciting collaboration go live.”
Stefanos Tsitsipas, ATP No 5, said: “It’s always special when ATP and WTA come together and collaborate on new projects.
“Having both tours side-by-side is super exciting for the fans and, I think, they’ll love the experience of following our sport through the new official app.”
WTA World No 3 Paula Badosa addded: “Similar to our fans all over the world, we as professional athletes are often on the go.
“This new joint app will help all of us keep up with the latest tennis news and scores in a much easier way.
“I’m excited to share this with the fans so they can follow all the action throughout the season.”