Dragons’ Den entrepreneur Steven Bartlett is set to offer a room in his London mansion to Ukrainian refugees fleeing the war. The star, 29, told his followers he had applied to the Government sponsorship scheme and hoped to house refugees under his roof.
The scheme will allow members of the public to provide accommodation to Ukrainians displaced by the conflict, receiving an optional tax-free monthly payment of £350 a month for their troubles. Those participating must provide accommodation for at least six months
Steven, the founder and former CEO of social media marketing agency The Social Chain, said he would donate the money to the Disasters Emergency Committee, which is carrying out work in Ukraine, The Mirror reports.
READ MORE: London family welcomes five Ukrainian families into luxury holiday homes in Poland worth £250 a night
He wrote on Twitter: “I have a spare room at my home here in London so I’ve signed up to offer it to a Ukrainian family. The £350 monthly fee for housing a refugee family will be donated to @DECappeal who @DeborahMeaden recommended for their ongoing work in Ukraine.”
Steven urged his followers to join him in applying to the scheme and shared a link. He is the latest famous name, after Cher and Benedict Cumberbatch, to express an interest in housing Ukrainians who have left their country following the Russian invasion.
This follows him reportedly being told off by the BBC for breaking the broadcaster’s strict sponsorship rules by wearing a certain jewellery brand on the hit business show. Steven surreptitiously plugged the jewellers Craftd on the show, which is prohibited by the Beeb, and took to his social media to showcase the range of items, including necklaces.
The clip of the entrepreneur has now reportedly been removed and he has been barred from wearing items from the jeweller on future Dragons’ Den episodes if his contract is renewed. The BBC told The Sun : “We have clear guidelines around talent’s commercial activity while working with us. Steven has been reminded of the guidelines.”
Meanwhile, the Diary Of A CEO podcaster insisted: “This was a genuine oversight on my part. The posts have now been taken down. I will ensure I am clear about what activity is possible.”
Bartlett set up The Social Chain from his bedroom in Manchester. The university dropout went on to build The Social Chain and Media Chain businesses, taking his company public aged 27. He left the business after six years to pursue other investment opportunities.
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