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Everton new stadium naming rights situation laid bare

Since Everton confirmed their intentions to build a new stadium at Bramley-Moore Dock, understandable comparisons have been made with Tottenham Hotspur.

The north London club completed their new ground in 2019, which is a state-of-the-art multi-purpose arena in the spot where White Hart Lane used to be.

The Blues, meanwhile, are progressing nicely on a 52,888-seater stadium of their own on Liverpool’s famous waterfront, which is set to be a huge boost not just for the club but for the city as a whole.

Recent news regarding Everton’s agreements with USM, however, has raised a few questions, not least regarding the new ground’s naming rights.

Last week the Blues announced they had suspended their commercial agreements with USM, Megafon and Yota due to Alisher Usmanov’s ties with Vladimir Putin following Russia’s ongoing military invasion of Ukraine.

That could have an impact on Bramley-Moore Dock’s naming rights in the future.

Read the full story from Adam Jones here.

Behind the scenes at Bramley-Moore as Everton stadium project continues to progress (Image: ECHO / Iain Watts)


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