Jewellery brand Messika has plastered its new campaign over a number of London’s famous black cabs.
To celebrate the launch of the new Messika campaign, London cabs swap their traditional black colour for the radiant blue azure background of the new campaign.
The face of the campaign, Kendall Jenner, is also featured on the taxis.
The model can be spotted wearing the iconic Messika jewelries on the sides of 250 taxis in London from 7 February to 6 March 2022.
Romain Larapidie, European sales director, said: “Messika’s ambition is to be one of the major branded jewellery players in the UK within a few years.
“This is partly due to a product offer with a very desirable design and a price positioning adapted to the market demand, to ensure a satisfactory stock rotation level for its distribution network.
“There will be a more complete coverage of the territory, in particular outside of London; and also a focus on its wholesale partnerships with premium retailers.
“This development strategy will be supported by an important development on the notoriety of the brand with British women.”
https://www.professionaljeweller.com/messika-splashes-kendall-jenners-face-over-250-london-black-cabs-for-new-campaign/
