Emily Atack was delighted to receive the “best party bag” she’s ever had from Holly Willoughby at her perfume launch party in London.
Celebrity Juice captain Emily attended a party at London’s Coliseum on Wednesday (February 24), organised by This Morning star Holly.
The event celebrated the launch of the first perfume from Holly Willoughby’s wellness brand, Wylde Moon, reports the Daily Star.
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Emily took to Instagram to post backstage photos from the night, which was described as a “multi-sensory event”.
Her first snap was taken from her seat inside the venue, alongside a supportive message for Holly which read: “For our gal @hollywilloughby” with a love-heart emoji attached.
The second showed Emily perched in a fancy London bar – alongside a premium Wylde Moon party bag from Holly’s event.
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Although it’s unclear what’s in Emily’s goodie bag, given the event was a launch for Holly’s perfume, one might expect there to be one or two fragrances packed inside.
Emily declared it was the “best party bag” she’d ever had, writing: “Best party bag I’ve ever had.. @hollywilloughby”, signing off with Holly’s brand name “#wyldemoon” and a matching moon-emoji.
During the launch of Holly’s highly-anticipated fragrance, former Oasis star Andy Bell performed with the cast of La Bohéme and a 48-piece orchestra.
Speaking about the event, Holly said: “I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect.
“What I learned is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses. Going to the ENO is similar to meditation for me. It’s the perfect place to reconnect.
“I’m always mesmerised by the controlled freedom that opera has – powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life.”
Mum-of-three Holly is reportedly set to make millions from her beauty venture.
Hayley Smith of Box Out PR told Metro.co.uk: “The company, combined with her celebrity persona and network, is set to be a success and I predict, based on other companies in the space, she’ll be taking around £6-12 million straight to the bank in the first year.”
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