With just over a month to go until the big day, Tesco has released their Christmas advert.
Set to the soundtrack of Queen’s iconic ‘Don’t stop me now’, the advert features several scenes of people getting into the festive spirit and overcoming various setbacks to celebrate Christmas.
From a mum who bribes an elf to let her child meet Santa to a Christmas office party who find an ingenious way to light the room after a power cut to carol singers singing to Scrooge and his iconic door knocker, the advert is full of heartwarming sketches.
READ MORE:World’s biggest lights switch-on launches London’s Christmas
Under the tag line “This Christmas nothing is stopping us”, the campaign celebrates that Christmas is officially back after the disappointment of last year, and nothing is can stop the nation from enjoying the festivities.
The advert also includes a number of references to the pandemic, and features a double vaccinated Santa, in a move that has shoppers talking.
In the ad, a newsreader is heard announcing: “Breaking news: Santa could be quarantined.”
The advert then cuts to Santa and his reindeer stepping up to an immigration booth and showing his vaccine passport to the immigration officer, followed by cheers from a crowd behind him.
The inclusion of a double vaccinated Santa and vaccine passports in the advert has divided opinion amongst customers of the supermarket, with some who support the anti-vaccine movement believing Tesco should not have included them.
With many taking to Twitter to vent their anger, #BoycottTesco has been trending on the social media platform this morning.
One angry Twitter user wrote: “Tesco chose an advert filled to the brim with government propaganda this Christmas. Will be boycotting forever. #BoycottTesco”
Another wrote: “Definitely won’t be stepping foot in Tesco’s again. #BoycottTesco”
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However, other social media users saw the funny side of the outrage, and joked about how Tesco’s stores would be safer and less crowded to shop in.
One fan of the supermarket wrote: “God, I hope they do #BoycottTesco. Specifically on a Thursday evening so I can park near the entrance”
Another Tesco shopper said: “#BoycottTesco is trending over a Santa claus having a vaccine passport on an advert! Great news! Less queues for me!”
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