Home North London Everton have already avoided Tottenham problem with early Bramley-Moore Dock decision

Everton have already avoided Tottenham problem with early Bramley-Moore Dock decision

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Work is progressing nicely on Everton’s state-of-the-art new stadium at Bramley-Moore Dock.

The Blues have been on the waterfront site since July and over the last few weeks and months have released a steady stream of updates showing off their progress.

Most recently, the club confirmed that the piling process on the foundations for the North and South stands had begun, with the infill of the dock was still underway.

The speed with which Everton have been able to get on site and start important work has been down to a lot of time that has been spent away from the pitch with other important aspects of the project.

Every detail of the club’s new stadium move has already been covered with a fine-tooth comb, which has impressed many at the early stages of the build process.

The Blues are the latest club in the Premier League to commence building a new stadium, with obvious comparisons often being drawn to the work that Tottenham Hotspur completed recently.

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The north London club moved out of their White Hart Lane home in 2017, temporarily playing their home matches at Wembley before their new ground was opened on the same site in 2019.

The stadium is state-of-the-art and hosts not just football, but is the home of NFL matches when the sport makes its annual trips to England.

However, interestingly, Spurs still have not found a naming rights sponsor for their new ground – despite it being open for more than two years at the time of writing.

Daniel Levy is believed to want a lucrative deal for the club’s ground, with reports suggesting he considers it to be one of the most impressive stadiums in the world and believing any sponsorship should reflect that.

Earlier this year, the club appointed Todd Kline as their Chief Commercial Officer, with one of his main tasks surrounding finding a deal for the new stadium.

In a recent Q&A, Football London’s Spurs correspondent Alasdair Gold lifted the lid on the very latest news on the club’s naming rights front, after recent announcements on sponsorships such as Cinch and Getir for the north London club.

He said: “Todd Kline is working on it as it’s a field he has previous experience in. Spurs’ chief financial officer is making his presence felt with that Getir training kit sponsorship deal and the Cinch sleeve deal.

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“With every NFL game being a great success so the Tottenham Hotspur Stadium gets projected across the world to American football fans as well as the Premier League ones, with the boxing also providing another platform.

“Tottenham have been holding out for the right deal and they want a figure that sits among the biggest stadium sponsorship deals in history. To be fair, it’s a stadium that does demand it. It’s one of the world’s best.

“With the club back on a financially stable footing, there’s no need to frantically accept anything that comes their way.”

While Spurs are still waiting to find that right deal, however, Everton have already made moves on that front.

Back in January 2020, well before any work on their Bramley-Moore Dock site had even begun, the club announced that they had reached a £30m deal for Alisher Usmanov’s company USM to hold an option on future naming rights.

A heads of terms agreement had been reached on a multi-year deal with USM, should they decide to trigger the options and become the naming rights partner for Everton’s new home on the waterfront.

The Blues did not reveal the value of the future deal, only confirming it was a pre-agreed value and length of time – and it was at ‘current market rates’.

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Since then, there has been no confirmation over any potential movement on this deal from either USM or the club.

However, making moves to get a deal like this in place even before work had begun on a new stadium shows that Everton are keen to avoid the same delays that Spurs have experienced on this front.

Financial situations are a little different at Spurs – and the fact that they own a London stadium with the rights to NFL games in particular is a difference that must be considered.

But, if the right deal has not been found for such a lucrative prospect in over two years – who’s to say Everton wouldn’t potentially find themselves in the same boat in the future?

The Blues have moved to attempt to avoid a similar issue cropping up in the future, which shows they have kept a close eye on Spurs’ new stadium build.

There’s a lot that Everton can learn from that particular north London project, both good and bad.

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https://www.liverpoolecho.co.uk/sport/football/football-news/everton-new-stadium-tottenham-news-22000741