A new electric rail service is set to take on rival competitors with cut-price tickets.
Train operator Lumo will be taking on the likes of LNER on the East Coast main line, with tickets available via Stevenage.
This could be welcome news for passengers as fairs between London and Edinburgh are set to drop.
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From October 25, Lumo will be offering two services a day each way between London King’s Cross and Edinburgh Waverley.
This will rise to a maximum of 10 services per day by early next year.
The journey will take around four-and-a-half hours and serve Newcastle and Morpeth en route in Northumberland.
One-way fares are understood to be starting from £14.90 and there will just be one class of travel.
The company hopes it will carry more than one million passengers a year on the East Coast line, with some trains calling at Stevenage.
Lumo, who will be using 100 per cent electric trains, is owned by Aberdeen-based First Group.
First Group are known for their buses and train routes in counties across the UK, including in the south of England.
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Every journey will cost £19.90 or less for the first five weeks from opening on October 5 to December 1.
That’s as long as it’s booked by the day before travel.
Lumo says that 60 per cent of all single fares will be available for £30 or less in the longer term, with a maximum fare of £69 one way.
To start with, Railcard discounts won’t apply but other travel incentives may be introduced in the future.
Lumo says it aims to attract passengers away from the airlines with British Airways and easyJet, and also intends to publish its carbon emissions data on a regular basis to feed its carbon calculator.
This allows passengers to calculate the carbon impact of their Lumo journey and compare it with other ways to travel.
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Over 50 per cent of the on-board catering menu is plant-based, staff uniforms will be responsibly sourced and can be entirely recycled, and paper waste has been dramatically reduced by being a digital-first business.
Helen Wylde, Lumo’s managing director, said: “Travelling in the UK should not cost a fortune and it certainly shouldn’t be the planet that pays.
“We are empowering people to make green travel choices that are genuinely affordable without compromising on comfort.
“The reasons people choose different modes of travel are changing. People are now considering their impact on the environment very carefully.
“They also expect better service and catering. Lumo is a new rail travel experience that is kinder to the planet and better value for passengers, while never compromising on service.”
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