London Marathon launches new campaign for race return

London Marathon Events has launched a new campaign to celebrate the return of the Virgin Money London Marathon to its traditional course on Sunday 3rd October.

The race organisers have unveiled the We Run Together campaign in celebration of the return of the race, which will see both elite athletes and other participants take to the landmark route.

To mark the launch of We Run Together, the London Marathon released a new short film featuring the faces of 55 participants from this year’s race, with words written and narrated by spoken word artist and rapper John Bernard. 

The participants featured in the film will all be running this year’s race, and as part of the campaign, each tell their own story to tell from the past 18 months, as well as their own reason for running. 

Among those included are elite athletes including 2020 women’s winner Brigid Kosgei, as well as NHS key workers, members of local running groups, and those running for charities such as Macmillan cancer support.

“Sunday, 3rd October will be an extraordinary day in our history and our We Run Together campaign captures perfectly how emotional and wonderful it will be,” said Hugh Brasher, Event Director, Virgin Money London Marathon.

“Back in 1981, my father Chris Brasher and John Disley created the London Marathon to show how the family of humankind can be united and ‘to have fun and provide some happiness and a sense of achievement in a troubled world.’ This year, that is more important than ever before. 

“On Sunday 3rd October, wherever people are running their marathon – whether it be on the streets of London, or anywhere else in the world as part of the virtual event – they will do it together. That is what makes the London Marathon so special. We are one family. We Run Together.”

In 2020, almost 38,000 people took part virtually, raising £16.1 million for charity in what is officially a world record for the largest ever remote marathon. In 2019, a record-breaking £66 million was raised, while in 2022, up to 50,000 are set to run virtually around the world alongside the event itself.

Image: Shutterstock

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