Home South London ‘Russian Lidl’ wants to open a supermarket in Bromley and shoppers can’t...

‘Russian Lidl’ wants to open a supermarket in Bromley and shoppers can’t resist making pun jokes


A Russian chain of supermarkets, nicknamed the brand new Lidl, is increasing into the UK and has set its sights on opening a retailer in South London.

The retailer, often known as Mere, has confirmed it’s opening 4 preliminary outlets in the UK and is already on the look out for extra areas.

New listings on-line reveal the place the chain is contemplating organising store and Beckenham, in Bromley is among the pinpointed locations.

The enterprise is interesting for landlords to contact it by way of its web site.

“We are in search of appropriate areas throughout UK to develop our retail chain,” the retailer’s web site says.

“At the second, regardless of coronavirus, we’re actively concerned with landlords, their representatives and brokers with the intention to open our Mere retail shops ASAP.”

Beckenham residents appear mildly excited by the concept, with one joking in a native Facebook group: “I Moscow there to verify the bargains.”

Another responded: “Cheeky joke you’re Putin in there. I ponder what has delayed them. Maybe they’re simply Stalin?”

How a typical Mere retailer will look

Beckenham apart, potential areas as reported by The Grocer embody Devon, Stockport, Neath, Banbury, Selby, Bradford, Middlesbrough, Grantham, Kettering, Plymouth, Gloucester, Northampton, Cardiff, Oswestry, Barnsley, Sheffield, Exeter, Stretford, Southampton, south Scotland and Wales.

Currently, the low cost supermarket chain is in search of 10,000 sq. ft of house, with 30-40 parking areas and a native inhabitants of at the least 60,000.

Its first UK retailer is ready to open in Preston in June in a former Nisa department, adopted by a second web site in the north of England, in Castleford, and two in Wales, in Mold and Caldicot this summer season.

Founded in 2009 in the midst of the recession, the corporate is named Svetofor in Russia.

Internationally, Mere has about 3,200 shops and has operated in Europe since 2018 in nations equivalent to Germany, Poland, Romania and Latvia.

Beyond the UK the shop hopes to develop to Italy, Spain, Greece and Bulgaria.

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Mere claims it’s going to undercut UK supermarkets by 20-30 per cent.

As a part of its low employees mannequin, suppliers will ship items instantly to shops offered from pallets. Stores could have a walk-in chiller room and will solely make use of eight employees members per department to maintain prices low.

Stores will not promote newspapers, magazines and different premium, branded items and will inventory 1,200 gadgets.

The web site can be in search of shopfitters. Prices embody £400 for “used freezers” and £50 for “buying carts”.

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Pavels Antonovs advised commerce journal The Grocer: “We are the hole in the market. We don’t have any rivals.”

“Our mannequin is not any service and no advertising.”