London lettings company Kalmar is regarded as the first to make use of the increasingly-fashionable social media platform TikTok to let and promote properties.
Kalmar has invested in video advertising and marketing and has employed a social media guide to create content material for TikTok in addition to extra established social media shops akin to Instagram.
Under the username @SouthLondonProperty on TikTok and @Kalmarsltd on Instagram the company says it’s seeing constructive outcomes from its progressive method to advertising and marketing.
The firm states that the two most up-to-date movies posted by Kalmar have been seen nearly 1,400 occasions on Instagram and over 850 occasions on TikTok in simply over per week.
The company was established again in 1967 by Michael Kalmar earlier than his son Richard joined in 1977. In 2012 Richard’s son, Sebastian Kalmar, joined the enterprise.
The firm says no different property agent is instructed on as many industrial and residential properties in the SE1 space of London. The company usually handles offers for over £600m of websites, industrial and residential property every year in the south London market.
Sebastian Kalmar now says: “We are captivated with reaching our clients in methods which might be participating and characterize the excessive commonplace of South London properties we’ve out there.
“We are enthusiastic about the future having taken on board a social media guide and imagine our funding in video and social content material emphasises our dedication to showcase our properties in an genuine and relatable way; illustrating them not solely by photographs however capturing them from each angle utilizing video and drone footage.”