Amazon is to department out into hair technology through the opening of a UK salon.
Amazon Salon, which is to be located in London’s Spitalfields, is to supply conventional companies together with primary minimize and blow dries to each adults and youngsters when it opens to the general public “within the coming weeks”.
But the group – finest identified for its huge on-line supply operation and TV streaming companies – stated it will even be on the forefront of trials for the most recent business developments from augmented actuality (AR) hair consultations to point-and-learn technology.
There aren’t any plans to broaden the operation and even open overseas.
Styling and hair care companies are to be supplied by the established London salon Neville Hair & Beauty – run by Elena Lavagni.
Amazon stated the purpose of the mission was to assist the skilled magnificence business and innovation through a brand new sort of buyer expertise.
It included, the corporate stated, new point-and-learn technology the place clients can level at a product they’re serious about on a show shelf with the related data, together with model movies, showing on a show display screen.
No particulars on pricing for companies was launched.
John Boumphrey, Amazon’s UK supervisor, stated: “We have designed this salon for patrons to return and expertise a number of the finest technology, hair care merchandise and stylists within the business.
“We need this distinctive venue to carry us one step nearer to clients, and it is going to be a spot the place we are able to collaborate with the business and take a look at new applied sciences.”