Every weekday, round one million individuals tune in to ITV’s This Morning with Holly Willoughby and Phillip Schofield for a dose of their light-hearted conversations, sensible sense of humour, jaw dropping friends and unrivalled chemistry and charisma.
Viewers come away from This Morning feeling cheered up and prepared to tackle the remainder of the day, and it is now been scientifically proven that the presenters do make individuals really feel happier.
Eager to discover out the TV presenter that brings essentially the most happiness, OnPurchase TV Department led a examine utilizing the Brief Mood Introspection Scale (BMIS) to examine the impact watching the UK’s favorite presenters had on how individuals felt.
The BMIS entails individuals score the depth of their constructive feelings, for instance happiness and optimism, and the outcomes are collated to create an total ‘happiness’ rating out of 100.
For this examine, 200 individuals’ BMIS scores had been taken earlier than watching 10-second clips of 15 TV presenters, and their temper was then analysed after watching the clips to discover the share enhance in happiness.
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Holly Willoughby and Phillip Schofield are joined by Alison Hammond, Ant and Dec and Bradley Walsh in being the highest 5 presenters that introduced essentially the most pleasure.
Alison Hammond, identified for her hilarious appearances on This Morning, had the most important influence on happiness – she boosted constructive feelings by an enormous 250 per cent.
Holly and Phil got here in second and third, with Holly rising viewers’ happiness by 179 per cent and Phil making individuals 164 per cent happier.
Holly made peoples’ BMIS rating enhance by a mean 50 factors, from a impartial 28 to a powerful 78 factors, whereas Phil elevated the rating by 64 factors from 28 to 74.
Ant and Dec had been in fourth place with a 157 per cent happiness enhance, and Bradley Walsh got here in fifth after boosting pleasure by 150 per cent.
On the opposite finish of the spectrum, outcomes confirmed that Piers Morgan provoked the least happiness in viewers, rising happiness by simply 11 per cent with a 3 level change.
Which TV presenters make you’re feeling the happiest? Tell us within the feedback right here.