Gemma Collins reopened her Brentwood boutique this week following the lifting of lockdown restrictions on Monday (April 12).
The daring, blonde diva discovered fame on The Only Way Is Essex (TOWIE) again in 2011 and has had an incredible profession, each on and off our TV screens, since.
From actuality TV exhibits, to writing books, to having her personal podcast, Gemma has turn into a big identify, and has constructed herself an unlimited fan base throughout the UK, however her roots stay firmly in Essex the place she lives and operates her very personal boutique.
The Gemma Collins Collection is a massive a part of her life as Gemma commonly promotes and fashions new inventory on her Instagram account for her 2.2 million followers to see.
Love her or hate her, you can’t deny that she is a nice businesswoman and has been very profitable in making herself a model.
Throughout the pandemic, Gemma operated her enterprise on-line nevertheless, now non-essential outlets have been given the green-light to reopen you will get the complete in-store expertise at her Brentwood boutique.
Life Writer Hope Woolston determined to present the GC’s boutique a go to to see what she actually considered the entire buying expertise – in true GC model.
Unmissable
Finding the boutique wasn’t arduous, even for somebody who hasn’t spent a lot of time in Brentwood. You can discover it simply off of the High Street on Ropers Yard.
Approaching the store I was immediately drawn to the gorgeous floral arch across the store signal, though the shop regarded like it may do with a lick of paint, like a lot of issues after a 12 months of lockdown.
At first I wasn’t positive if the store was open or not. There was no signal on the door, which was closed, and the glass had a cowl on it so that you could not see via.
This was simply resolved nevertheless as I simply regarded via the window and noticed individuals inside.
In I went…
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A girly paradise
Inside it was a girly paradise. Most of the partitions have been pink and sparkly other than the one behind the counter that was lined with stunning flamingo wallpaper.
Next to a big portrait of Gemma herself there was a ‘London, New York and Brentwood’ signal on a sparkly background.
Once I had acquired over how amazingly girly the shop was I browsed the rails, not earlier than utilizing hand sanitising station that actually made me chuckle.
Typical to the GC, it was branded. The handsfree sanitising station was brilliant pink (after all) and had “Sanitise your arms hun” written on it.
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The good place for a superfan
The cabinets have been full of GC inventory, however it wasn’t what I anticipated.
I was hoping to search out some going out garments now that beer gardens and eating places are open however, a lot of the inventory appeared to be hoodies and loungewear.
Don’t get me unsuitable, I like comfortable garments, however after a 12 months of just about simply sporting leggings, hoodies and t-shirts I wished one thing extra glam.
There was a huge sale on, so every thing was underneath £25, which could clarify why there wasn’t extra of a vary of things, saying that, there have been some bits that caught my eye.
I liked the covid associated inventory, similar to a pink sparkly jumper that mentioned “I’m claustrophobic Boris”.
The quantity of Gemma themed items was nice and good for a tremendous fan.
There have been loads of t-shirts and hoodies with memes of The GC and a few of her well-known quotes.
I additionally liked a sweatshirt that mentioned ‘Divaship’ I very, very practically purchased it.
As nicely as garments there have been a variety of different gadgets together with perfumes, jigsaw puzzles and even chocolate on the market.
You may purchase Gemma themed chocolate bars, sizzling chocolate bombs and even get your arms on her restrict version pink Easter egg.
The one factor I was disenchanted with was that there have been no footwear, I’ve seen that she has stocked them earlier than so was trying ahead to seeing what there was.
There was additionally fairly a little bit of left over Christmas inventory which did make sense with the large sale.
Hi, I’m Hope and I’m Life Writer for EssexDwell.
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Amazing service
Although I did not find yourself shopping for something, I had a pretty expertise within the store, this was primarily all the way down to the 2 girls working there.
The service was wonderful, and true to the Essex stereotype they have been pleasant and very chatty.
I had a pretty dialog with them which was very wanted after being caught indoors for therefore lengthy as a consequence of lockdown.
They let me have a browse round, providing help if I wanted it however did not make me really feel pressured into shopping for something.
Overall I actually loved my go to to Gemma Collins Collection.
It was a disgrace I did not discover something I wished to purchase as the costs have been actually cheap.
I’ll positively be going again however will wait till I see that there’s some new inventory in.
