Chelsea FC and Joe Cole launched a singular alternative earlier this month to assist support small businesses in London within the wake of the coronavirus pandemic.
The ‘Proud of London‘ marketing campaign will permit small businesses with below 50 staff to apply free of charge promoting house on matchdays.
Successful candidates will characteristic in a branded story on the membership’s Instagram web page which has over 25 million followers and chosen corporations will characteristic in half-time and full-time posts on matchdays.
Gary Twelvetree, Chelsea FC advertising director mentioned: “Proud of London is our method of displaying how extremely impressed we’ve been of town we name our dwelling.
“London is stuffed with inventive minds that push boundaries, support one another, and adapt to what has been an unprecedented problem by way of the pandemic and subsequent lockdowns.
“We hope that we are able to proceed to support this nice metropolis, identical to it has supported us.”
Former Blues midfielder and life-long Chelsea supporter Cole kicked off the marketing campaign starring in a brief video celebrating actual Londoners who’ve proven unbelievable resilience, creativity and entrepreneurship throughout such a testing 12 months.
The movie celebrates the tales of people that have opened businesses, tailored their output to support key staff, helped their communities and impressed by way of artwork.
An instance of that is Love Triangle Pizza, a enterprise which began throughout the pandemic and was recognised by Chelsea for his or her good work in the area people within the quick video.
Love Triangle Pizza donate one meal to Wandsworth meals financial institution for each pizza bought, a founding precept of the enterprise.
Co-founder Ben Mason, 40 mentioned: “We’re solely seven months previous and so we’re nonetheless within the very early levels of our development.
“It’s been nice for Chelsea to shout about us on such an enormous stage.
“Anything that may assist us promote pizzas will assist elevate cash for the foodbank, and that makes us actually blissful.”
Mason described Chelsea’s Proud of London marketing campaign as nice and that in occasions of destruction and unhappiness, it’s good to see a group of community-powered optimistic tales.
Applications for the marketing campaign shut tomorrow, and as a small enterprise, you possibly can apply right here.
