London, 24 March 2021: The world’s first live motorsport and automotive rolling news channel are set to be launched by Motorsport Network, the digital market chief in motorsport and automotive protection with a 56 million-strong month-to-month viewers.
Motorsport.television Live will ship breaking news because it occurs from across the globe on the Network’s OTT platform Motorsport.television. The service can be hosted from studios in London and Miami with bulletins on the hour and the half-hour, framed by extra content material in between. Similar to different common live news channels, a consistently updating lower-third ticker will carry the newest headlines, breaking news, and quotes from newsmakers.
As a part of Motorsport Network’s global protection of motorsport and automotive, the Live channel will cowl news from world wide, specializing in main motorsport collection and occasions akin to Formula 1, Formula E, 24 Hours of Le Mans, NASCAR, and IndyCar. It may also put a highlight on subjects of curiosity from different classes.
Soft launching with pilot bulletins from the week of Monday, March 29, following the first Formula 1 Grand Prix of the season in Bahrain, the Live channel can be rolled out over the next months. Live bulletins will start in April and the complete rolling Live news service will begin from late summer time.
As nicely because the live stream on the Motorsport.television platform, the channel will make the most of the embeddable Motorsport.television participant. Through this instrument, clips and brief movies from the Live service can be embedded into related posts on Motorsport Network’s class-leading web sites Motorsport.com, Autosport.com, Motor1.com, and Inside EVs and pushed to social channels.
The Motorsport.television platform has seen important progress over the past 12 months, turning into the web vacation spot for motorsport and automotive followers. There has been a gentle stream of main manufacturers and collection launching official companion channels like Mercedes, NASCAR, Porsche, FIA World Rally Championship, Audi, Lamborghini, Jaguar Racing, BTCC, RCCO World eX, and plenty of extra, all supported by content material and distribution home Motorsport Studios. It can also be ready to leverage the class-leading Motorsport Images library, the world’s largest motorsport picture archive that has 26 million pictures together with unbroken protection of Formula 1’s 70-year historical past, with pictures of each Grand Prix.
Motorsport.television Live can be totally built-in into the Motorsport Network digital ecosystem, which reaches 56 million month-to-month distinctive customers. Direct-to-consumer content material has grown quickly in reputation, and Motorsport Network continues to pay attention to its viewers and place itself on the coronary heart of the viewers’s wants.
There are plans to lengthen the protection, giving live news protection of esports, Live race weekends and open up to personality-led news function reveals. Further developments into full 24 hours live protection with internet hosting in Asia or Australia and extra language variations are additionally envisaged. Industry-leading web site Motorsport.com is at present in 15 languages.
James Allen, President of Motorsport Network stated: “We all the time promise to transfer quick and be distinctive and this newest initiative from Motorsport Network takes our class-leading digital protection of motorsport and automotive to the following degree. There are a number of pillars to the technique for this: It gives a rolling live news service on a streaming platform that followers can simply entry on any system for the newest news. Additionally, the common output of related topical video clips from the service that we’ll take throughout to embed in our racing and automotive web sites and social channels may also considerably enhance the quantity of short-form video content material we are able to present customers on these platforms.
Interactivity with the viewers, social media, and social listening are all baked into the proposition from the beginning. I’ve labored in TV because the early Nineties and what we’re ready to do right this moment on this house, with the distant operations expertise and software program that has been developed out of necessity in the course of the pandemic, is wonderful.”
For extra info, please contact:
Ravi Pankhania, Motorsport Network – [email protected]
About Motorsport Network
Every month over 56 million devoted customers go to a Motorsport Network digital property, to purchase, to study, to be entertained, or just to feed their ardour for automobiles and racing.
We sit on the coronary heart of the Racing and Automotive industries and supply authoritative thought management in addition to distinctive experiences to our prospects. We take them on a buyer journey that encompasses news and insights, occasions, tickets, video games, and eSports, so we leverage the community impact to add worth to their expertise. We use our in-house expertise and trendy knowledge instruments to constantly take a look at, study, and enhance. Our processes, content material creation, and merchandise are consistently evolving to higher serve our viewers.
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