A Manchester-based optimisation specialist, whose purchasers embrace BrewDog, Sports Direct, Papa John’s and Boots, has been purchased by a advertising and marketing company.
User Conversion has been snapped up Brainlabs Digital in London for an undisclosed sum.
David Mannheim, founding father of User Conversion, stated: “The stars aligned for this one. The staff at Brainlabs perceive and are broadly smitten by tradition, shopper worth and even experimentation.
“Their emblem is a conical flask for goodness sake. It actually is a match made in advertising and marketing heaven.
“Couldn’t consider a extra suited partnership to gas our subsequent chapter.”
The User Conversion staff will turn into the specialist CRO department of Brainlabs and its management will stay the identical.
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The chief government of Brainlabs, Daniel Gilbert, added: “User Conversion are clearly the very best factor to come back out of Manchester since Oasis and Coronation Street.
“I’m buzzing to carry the staff on board and get began on our supersonic future collectively.”
User Conversion additionally works with Travis Perkins and mamas & papas.