Optimisation specialist User Conversion acquired by London firm

A Manchester-based optimisation specialist, whose purchasers embrace BrewDog, Sports Direct, Papa John’s and Boots, has been purchased by a advertising and marketing company.

User Conversion has been snapped up Brainlabs Digital in London for an undisclosed sum.

David Mannheim, founding father of User Conversion, stated: “The stars aligned for this one. The staff at Brainlabs perceive and are broadly smitten by tradition, shopper worth and even experimentation.

“Their emblem is a conical flask for goodness sake. It actually is a match made in advertising and marketing heaven.

“Couldn’t consider a extra suited partnership to gas our subsequent chapter.”

The User Conversion staff will turn into the specialist CRO department of Brainlabs and its management will stay the identical.

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The chief government of Brainlabs, Daniel Gilbert, added: “User Conversion are clearly the very best factor to come back out of Manchester since Oasis and Coronation Street.

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“I’m buzzing to carry the staff on board and get began on our supersonic future collectively.”

User Conversion additionally works with Travis Perkins and mamas & papas.

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