Wales Week London looks to showcase Wales to the world

An annual programme of occasions that celebrates and promotes all issues Welsh kicks off at the moment

Wales Week London has 60 completely different actions and occasions going down on-line from at the moment via to March 7.

Held over the interval of St David’s Day annually, 2021 is the fifth successive annual programme, and contains occasions overlaying enterprise and tech, the humanities, music and concert events, movie and the media, politics, sport, design, food and drinks, quizzes, leisure and extra.

The 2021 Wales Week London programme is looking for to construct on the success of latest years, the place quite a few Welsh stars, companies, sports activities, meals and humanities organisations contributed to showcasing Wales to a collective viewers final yr alone of practically 14,000, overlaying 135 completely different occasions and greater than 60 completely different venues throughout London.

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This yr all of the Wales Week occasions are going down on-line after all, which, as co-founder and chair of the Wales Week initiative, Dan Langford explains, has diminished the variety of actions going down, however not, he says, the variability, high quality or alternative.

“Admittedly, it was only some months in the past that we began to wonder if or not we’d finally have the ability to run a Wales Week this yr – the circumstances round coping with the pandemic and the knock-on impact for our occasion organisers, hosts and companions did concern us.

“However after the launch occasion that was broadcast stay from Orchard Media studios in Cardiff again in December, and from chatting with quite a few our companions we shortly grew to become reassured that there remained superb assist for Wales Week and a shared will to maintain the momentum of the final 4 years going robust.

“And so right here we’re; working once more with each the Welsh and UK Governments, and the merely superb assist we get from all our companions, sponsors and occasion organisers, there are some 60 occasions going down, commemorating our nationwide day, celebrating our tradition and selling a contemporary Wales to the remainder of the world.”

Ian Rush and Ryan Giggs at Wales Week London 2020

The businesses and enterprise organisations which have been introduced to be taking part within the 2021 programme embody S4C, Penderyn Welsh Whisky, and Fintech Wales, in addition to the Welsh Authorities, the IoD, CBI and British Chambers of Commerce.

Mr Langford continued: “By going digital implies that we will additionally intention to draw wider audiences for all of the actions and occasions, and we’re working onerous to advertise every part that is happening to worldwide audiences by way of our Wales Week Worldwide programme and respective communication channels.

“Over the past couple of years there was quite a few Wales Weeks going down concurrently at different areas all over the world, together with in New York, Pittsburgh, Paris, Berkshire, Newcastle, New England, Essex, Melbourne, Dublin, Kansas, British Columbia, Tokyo and elsewhere, and while it’s proving very troublesome for apparent causes, for a lot of of our abroad hosts to run a Wales Week this yr, now we have nonetheless attracted curiosity from new areas comparable to Osaka and Hungary.

“The imaginative and prescient is to construct on this and finally have many extra Wales Weeks all making an enormous noise about Wales across the time of St David’s Day yearly, proper the world over.

“Credit score should be given to the unbelievable people that work with us in delivering these worldwide occasions annually – they achieve this in their very own time, for his or her love of Wales and for his or her need to assist the promotion and profile-raising of Wales wherever they’re situated all over the world.

“Collectively we’re taking the most effective of Wales to the world, and making essentially the most unbelievable noise as we achieve this.”

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Wales Week London was first held in 2017, and was based by advertising and marketing and communications marketing consultant, Dan Langford, and Mike Jordan, proprietor and director of branding company Bluegg.

Mr Jordan stated: “We’re delighted this yr, that we not solely thank these sponsors who proceed to assist us as soon as once more even via these difficult instances, however that we additionally welcome new sponsors comparable to Menzies, Orchard, First of March and the North Wales Financial Ambition Board.

“And it’s nice that Velindre Most cancers Centre continues to be our official charity; during the last couple of years Wales Week has helped to lift some £100,000 for Velindre and their contribution in serving to ship quite a few actually spectacular occasions has simply been incredible.

“From these growing and organising the various actions and occasions, to these attending these occasions and fascinating via social media, and to our quite a few companions and sponsors, together with each governments working intently collectively, and an enormous variety of Welsh diaspora societies all over the world, Wales Week London and the rising variety of Wales Week initiatives world-wide, are a fruits of all their constructive vitality, creativeness and immense goodwill.”